From the world's first self tan removing bubble bath to our record-breaking 60-second scrub, this collection represents the very best of tanning innovation. These are the products that have redefined the industry standards for speed, ease, and skin health.
The "60-Second Miracle"
If you’re in a rush, Purity Excel 60 Second Tan Remover (440ml) is our most decorated cult-favorite. Voted best by VOGUE, this powerful scrub uses a blend of natural perlite and urea to dissolve even the most stubborn 10-day-old tan in just one minute, leaving your skin perfectly rejuvenated.
The Deepest Glow
When only the darkest tan will do, Velvety Olive Super Dark Tanning Foam is our award-winning answer. Designed with green undertones to eliminate any hint of orange, this "super dark" foam provides a rich, olive tone that is both intense and incredibly natural-looking.
The Bronze Authority
For a deep, flawless glow that looks like you've just stepped off a plane, Intensity Bronze Tanning Foam is the gold standard. This award-winning formula provides an instant guide color and develops into a rich, streak-free bronze that adapts to your natural skin tone for a professional finish every time.
The World-First Innovation
Prefer to soak the tan away? Purity Self Tan Removing Bubble Bath is a game-changer that turned the tanning world on its head. Simply relax in a warm tub for 20 minutes; our unique urea-infused formula does the hard work for you, lifting the tan so it buffs away with zero effort.
The Red Carpet Secret
To add a high-fashion glow to your finished look, our Shimmer Serum is the perfect illuminating topper. This lightweight serum blurs imperfections and reflects light, giving your tan a radiant, "glass-skin" finish that is perfect for any special occasion.
The Gentle Game-Changer
For those who need maximum strength without the irritation, SENSITIVE Purity Excel 60 Second Self Tan Remover 440ml is the ultimate solution. It delivers the same record-breaking speed as the original Excel but is formulated without fragrance or allergens to keep sensitive skin calm and clear.